Do some quality research and discuss in 3-5 well-written paragraphs at least one type of misbehavior or problem behavior that is or may be a concern for your brand. Make at least one recommendation as to how your brand may minimize this poor behavior by its consumers. Use the research to support your hypothesis or claim and your recommendation. This is an individual assignment for your team brand.

Brand: Aveeno

• Compulsive consumption: Chronic, repetitive purchasing that becomes a primary response to negative events or feelings (O'Guinn & Faber, 1989).
• Addictive consumption: A physiological dependency on the consumption of a product (Babin & Harris, 2015).
• Compulsive buying: When the compulsion or addiction described previously manifests in purchasing behaviors.
• Compulsive shopping: When the compulsion or addiction is applied to shopping behaviors, otherwise known as oniomania.

Shoplifting

Return Fraud

Computer-Mediated Behaviors: Illegal Sharing of Online Materials

Computer-Mediated Behaviors: Hacks and Attacks

Consumer Fraud

Product Misuse

Culture Jamming

Answer rating: 100% (QA)

Compulsive shopping often referred to as oniomania is a type of misbehavior that may pose a concern for the Aveeno brand As a popular skincare and bea... View the full answer