Do you agree with Booking.coms use of bpd/conversion as the best KPI for measuring the success of

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Do you agree with Booking.com’s use of bpd/conversion as the best KPI for measuring the success of experiments. Can you recommend another useful metric? For the demand-side (customers)? For the supply-side(hotels)? Why do you recommend these?

Related Book For answer-question

Using Financial Accounting Information The Alternative to Debits and Credits

ISBN: 978-1133161646

7th Edition

Authors: Gary A. Porter, Curtis L. Norton

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Posted Date: Aug 10, 2020 03:11 AM

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Do you agree with Booking.coms use of bpd/conversion as the best KPI for measuring the success of

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Using Financial Accounting Information The Alternative to Debits and Credits

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