Question: Do you agree with the post below? Pls discuss about marketing strategy in short paragraph. Airbnb: Global Strategy About Airbnb: Home Rental Platform Founded in

Do you agree with the post below? Pls discuss about marketing strategy in short paragraph.

Airbnb: Global Strategy

About Airbnb:

Home Rental Platform
Founded in 2008 by Brian Chesky, Joe Gebbia, and Nathan Blecharczyk
Headquarter in San Francisco
Operates in 220 countries and regions
Profits generated in the second quarter of 2019: $1 bi.
Operates 13 worldwide marketplaces

Global Strategy: "Global Strategy is one in which a company employs the same basic competitive approach in all countries where it operates, sells much the same products everywhere, strives to build global brands and coordinates its actions worldwide with strong headquarters control. It represents a think-global, act-global approach." (Cook, Charlie. Slide 29)

Airbnb and its Global Strategy:

Sells the same service of hosting and renting accommodations globally
It offers 7 millions of accommodations around the globe
750M guests arrivals all-time
2M average number of people staying on Airbnb per night
The platform is offered and the rental can be performed in 62 languages across 220 countries and regions

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