Question: Do you agree with the post below? Pls discuss about marketing strategy in short paragraph. Airbnb: Global Strategy About Airbnb: Home Rental Platform Founded in

Do you agree with the post below? Pls discuss about marketing strategy in short paragraph.

Airbnb: Global Strategy

About Airbnb:

Home Rental Platform
Founded in 2008 by Brian Chesky, Joe Gebbia, and Nathan Blecharczyk
Headquarter in San Francisco
Operates in 220 countries and regions
Profits generated in the second quarter of 2019: $1 bi.
Operates 13 worldwide marketplaces

Global Strategy: "Global Strategy is one in which a company employs the same basic competitive approach in all countries where it operates, sells much the same products everywhere, strives to build global brands and coordinates its actions worldwide with strong headquarters control. It represents a think-global, act-global approach." (Cook, Charlie. Slide 29)

Airbnb and its Global Strategy:

Sells the same service of hosting and renting accommodations globally
It offers 7 millions of accommodations around the globe
750M guests arrivals all-time
2M average number of people staying on Airbnb per night
The platform is offered and the rental can be performed in 62 languages across 220 countries and regions
People recognize and use the service everywhere

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Do you agree with the post below? Pls discuss about marketing strategy in short paragraph. Airbnb: Global Strategy About Airbnb: Home Rental Platform Founded in 2008 by Brian Chesky, Joe Gebbia, and...

QUESTION: Discuss the notion of the sharing industry. Why did it start? Does it fill a need that previously went unfilled? Do you see opportunities for new companies? International Strategy in the...

QUESTION 1 : How are companies in the sharing economy like Uber, Lyft, and Airbnb changing the traditional norms of both business and products? Are there lessons that more traditional companies can...

Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits? Page 2 UV7220 Airbnb's specific model involved charging both its hosts and guests a fee for using its online connection...

How do you think Airbnb could use the review data to reward higher performing hosts or encourage lower performing hosts to improve their properties? I attached images of the document, there are three...

The management team of a Chinese start-up called Chin Inc., or CI, sat together to discuss their marketing strategy. CI aims to copy the business concept of Airbnb and to offer its service only in...

Evaluate changes in the hotel /bed n breakfast industrys general environment (e.g., PESTEL analysis) to identify trends that represent both opportunities and challenges. What trends are the most...

please ANSWER ASAP rubric and template are below as well. no plagarism refernces included For Case Study 1, we will use AirBNB. Keep the analysis to 5 pages double spaced, not including the title and...

Make a PESTEL 2. Strategic Issues Analysis (Internal and External) Using the relevant analytical tools, conduct an analysis of both the internal and external environment as presented in the case. -...

A person has begun to deposit$500every 3 months in an account that pays6%annual interest, compounded quarterly. Find the number of deposits needed for the total amount to reach$20000.

Branding is not just for products and services; states are getting in on the action, too, as you learned from reading about place marketing in the chapter. One of the most recent examples of state...

The dollar - weighted return on a portfolio is equivalent to: Multiple Choice the portfolio's internal rate of return. the geometric average return. None of the options are correct. the arithmetic...

When older adults have difficulty with transportation and communication, or may be reluctant to request needed assistance to which they are entitled, they may be in need of: Group of answer choices...