Question: Do you think that there is a meaningful difference between a company (a) meeting external fair-trade certification standards, or (b) internally developing its own standards

Do you think that there is a meaningful difference between a company (a) meeting external fair-trade certification standards, or (b) internally developing its own standards and having its claims externally verified by a third party, as Starbucks has done? If you believe there is a meaningful difference, which approach do you prefer and why?

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