Do you think the motive$/$reasoning behind whether a company utilizes CSR matters to consumers? For example, one company $($Company A$)$ utilizes these concepts as a way to increase profits and to satisfy the current requirements of the market $($performative$)$ and the other utilizes these concepts because thiey truly care about social impact $($genuine$).$ Is Company A better or worse than Company B$?$ They both utilize concepts of CSR$/$ESG$/$DEIB$,$ but for different reasons, does this matter ethically?