Does anybody knows exactly what I should do ?

Complete the following activities: Carefully read the following scenario. King Edward VII College has been operating for 5 years. The College offers a range of courses in management, marketing, human resources and international business and currently has around 500 students enrolled across all of its courses. Courses are offered at all levels from Certificate II to Graduate Diploma. The College is very popular due to its competitive pricing structure, innovative teaching methods and state of the art facilities. The College currently employs 24 staff members that include the CEO, a Marketing Manager and Marketing Assistant (yourself), office staff and approximately 14 trainers. The College is considering opening several new campuses, and they want to make sure that they are targeting potential students in the most efficient way possible. 21. Develop a Market Profile Report. Review the following King Edward VII College documents: . Business Plan . Student analysis Use the internet to identify market trends and student profiles for the Australian vocational education industry. Take notes on the sources that you use and what they show. Also research how markets can be segmented and what criteria are used for this purpose. Your Market Profile Report should include the following: . An introduction. . A description of the total market for the College's services. Evaluate the different ways that the total market can be determined and described. . A discussion of market segmentation criteria. You should identify at least 4 criteria by which markets can be segmented and describe the criteria currently being used in the marketing plan to segment the market . An outline of the College's target market. Define the target market that is the prospective users of the College's services. Use segment descriptors to describe the target market . A description of consumer profiles: Describe the market segments' consumer profiles, their size, potential, distinctive needs, easy identification of members or distinctive media use patterns. Identify consumer characteristics in both statistical terms and descriptive terms. Describe how these can be used to guide the marketing plan section of the College's Business Plan. Describe also the consumer attitudes to the services that are currently being offered by the College . An evaluation of marketing objectives. Determine whether the market segments will meet the Business Plan's marketing objectives, or if other segmentation criteria could be used. . Marketing options: Identify strategic marketing options and targeting strategies that could meet the Business Plan's requirements. Use the Market Profile Report Template to guide your work. 22. Send an email to the Marketing Manager (yo assessor)