Does it It has Will it have the It will likely positive enhance least benefit effect on Fairdeal negative Fairdeal relationships brand impact to more than with current image to Fairdeal's competitors? dealers? customers current How? How? ? How? business? Why? Alternative Stop dealing with Abdul Alternative 2 Dealing with Abdul and add Spectrum Alternative 3 Dealing with Abdul and add Vision Alternative 4 Deal with Abdul Spectrum & Vision Alternative 5 Doing nothing