Does Simon Sinek's Golden Circle concept hold up in real context? Base your answer on real examples of successful and unsuccessful companies that focus on "Why" or seem to only focus on "What."


3.How should brands respond to negative comments on social media? Should the brand ignore comments, dispute them, or try to censor them?


4.Ethical decisions in social media happen in a very public forum. "Birds of a feather flock together," may hold true in behavior, but at what point does customizing the message to a target segment pass ethical boundaries? What is the difference between celebrating differences and playing upon stereotypes in social messages?

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1 Simon Sineks Golden Circle Concept The Golden Circle concept proposed by Simon Sinek emphasizing t... View the full answer