Dollar Shave Club is an example of modern marketing. This company is undercutting a mature product with a simple idea and low pricing. It leverages social media for advertising and the internet for distribution. Take a moment to watch Dollar Shave Club's commercial, scan the article, and browse the company's website below. Think about marketing strategy, distribution channels, and advertising.

Dollar Shave Club's commercial

How a Dollar Shave Club's Ad Went Viral

Could you share specific examples of marketing concepts that you recognize in the commercial and on the company's website? What do you think about this company's approach?

Answer rating: 100% (QA)

In Dollar Shave Clubs commercial and marketing approach 1 Humor and Storytelling The commercial uses ... View the full answer