Double Rainbow has been growing extremely quickly, moving from one store to 100 stores across the NY/NJ/CT tri-state area in a short space of time. Even though the businesses are different, there may be lessons from the Valentine's Day debacle at JetBlue. What strategies might Double Rainbow want to implement in light of what happened at JetBlue?

Map out contingency plans for what to do in case standard processes break down

In case of unexpected events, there would be no impact to Double Rainbow's reputation with customers since their product is not a life-or-death business like air travel

Cross-train employees so that if there is a weather or health crisis where many employees cannot come to work, employees who can show up for work can do all the necessary tasks

Invest in technical infrastructure to support their growth (e.g. ordering supplies, staffing stores, etc.)