Question: Dr . Pepper decided to extend its brand into the marinade sauce market. It offered Dr . Pepper steak sauce, 7 UP marinade, and A&W

Dr. Pepper decided to extend its brand into the marinade sauce market. It offered Dr. Pepper steak sauce, 7UP marinade, and A&W BBQ sauce. What brand risk the did Dr. Pepper group take by extending its brand in such a manner?

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