Dr. Pepper Situation Analysis Instructions: Thoroughly read through the Dr. Pepper Case and begin to critically
Question:
Dr. Pepper Situation Analysis
Instructions: Thoroughly read through the Dr. Pepper Case and begin to critically analyze the contents of the information from a marketing perspective. You will have to identify issues (if applicable), the market orientation/concept (customer, service, profit oriented) the kind of firm (not type of business - i.e.
Corporation, Partnership, Proprietorship), the best marketing objectives the company will express to its intended market (clientele), these should be well articulated, precise and concrete to the goal/focus; and identify the market segmentation (demo, geo, psycho, benefit, volume, etc) are the products convenient, shopping, specialty, unsought or industrial goods?, identify the social class of the market, as well as the life cycle (stage) of the product.
please include:
KIND OF FIRM (HINT: Dr. Pepper operates in two kinds of operations)
5 for correct selection(s) with justification (explanation); 2.5 for partial correct selection/correct selection without justification
MARKETING ORIENTATION/CONCEPT
10 for correct selection with justification (explanation); 5 for next best selection with justification; 2 points with correct or best selection without justification
MARKETING OBJECTIVES (Use numbers to identify each objective)
10 for listing four or more concrete, precise, short objectives; 5 for listing three complete, precise, short objectives
TARGET MARKETS (May use columns to differentiate between markets or summation in paragraph)
10 for best segmentation and social classes); 5 for partial correct response (listing segment but not social class or social class but not segment)
PRODUCT CLASSIFICATION (DIFFERENTIATION)
5 for correct product classification type with justification; 2.5 for correct product classification with no or wrong justification
LIFE CYCLE STAGE HINT: Dr. Pepper has two cycles with one being the primary of the two (this company is an existing company); clearly identify which is the primary stage
10 for listing both correct (primary and secondary) stage with justifications; 5 for listing partial correct stage(s) with justification; 2.5 for listing correct or partial correct stage(s) without justification
Understanding Financial Statements
ISBN: 978-0133874037
11th edition
Authors: Lyn Fraser, Aileen Ormiston