Draft Research proposal for the client

For the final exam It will be your job to draft a research proposal for mission to the client. Cey Requirements Develop a research plan Integrate a dashboard into the project where appropriate Sell your proposal as the best possible solution to your potential client! RFP from Longo's Supermarket Market & Strategic Overview Project Longo's is a family-owned Canadian organization founded in 1956 when three brothers, Tom market format grocery stores across the GTA as well as Groce grocer. The family maintained a commitment to providing cust erience possible. More than 60 years later, this philosophy remains the heart and soul of their longo's is hiring a research partner to clarify its understanding of both its current and future customer segments, and to better understand alternative channels (traditional in-store, and their line platform Grocery Gateway). As a result of COVID-19, Longo's has seen massive Increases y Gateway usage, as well as a shift in how customer grocery Gateway usage, as well as a shift in how customers interact with their stores have impacted their custom Background & Role of Research The aim of this research is to provide Longo's with the information it needs to develop a successful strategic COVID-19 customer experience plan. The findings will have a direct impact profile the grocery shopper in as much detail as possible, including understanding performance of Longo's on key metrics and brand positioning vis-a-vis competitors. Objectives he overall objective is to understand the grocery landscape so Longo's can inform their erience development plan and grow market share. e aim of the research will be: 2. Understand the type of shopping channels customers prefer. 4. What are the key drivers, obstacles and levels of customer loyalty in Longo's minded stomers and non-Longo shoppers, and how do retailers perform? How do they vary 6. What type of customers dogs Understand the competitive landscape and shopping behaviours. Longo's key differentiators and how we can leverage these to gr 9. What is the size of this potential market for Longo's? Suggested Approach & Research Target Request for agencies to recommend an approach and to include an explanation for the ch respondents must b within the GTA and surrounding areas to allow for a robust analysis by a variety of audiences. Existing Research / Info nmission, the following reports will be available for review. . 2019 Brand Focus Group summary 2018 Usage and Attitude alias . Thank You Rewards Loyalty program customer data and segm Bid Proposal Rating Criteria Understanding research objectives - demonstrated understanding of Marks (out of 25) background: goals and challenges Quality of Approach and Methodology - methodology is comprehens Reporting Dashboard - Proposal incorporates 3 resorting portal Bath rovided as to why this portal will contribute to the success of the proj Proposal Structure Outline (example only) Recap your under your proposed plan (very high level How wil your plan achieve their research goals? Outine what your methodology is What partaspect of ther research question ation is this phas How is this phase going to contribute to a Phase 2 of your research Same as above revious research done . Any other phases etc. 5. Conclusion Restate research questionlot what reporting and analysis have you provided them? what do the Are there any other future Tips and Advice Write your proposal as hanging researcher could pick it up and work through your xecuted by another researcher without consulting you. For ex. if you propose a quant survey phase What is the sample? How many completes are you aiming for? what are the parameters of the grate? How long? What are the overall the serve if you could provide an trample bev question er too ffer quanes. Tips and Advice This is a sales pitch. Sell yo urself, your approach, and your research. When making recom the pros and cons, but mo tions: What are some alternative approaches? What are To help with this, tie in your approach to their research objectives. Make sure your proposal meets all of their requirements. Keep in mind the scoring rubric. accordingly. Don't waste time on areas where you don't get many points. Budget your time Tips and Advice You must have a clear you need to provid Use phases! (phase 1, phase 2, etc.) Phases are usually base Should be a logical order to your phases. Each phase should have a goal and should contribute to your ov proposal and fully execute your plan from start to finish. archer could pickup your Reporting and Final Deliverables The REP has a research qu mately solve. o develop a plan to How could a reporting portal help them better understand your research? why tree or portal would you recommend (operational, strategic, analytical) How would it help them further understand your research findings Allow them to continue to explore the data and answer new res Explore the data on their own Engage with the data Recap: Traditional Primary Research Methods -Quant: Survey's Which methodology are you recommending and why? Who are you surveying? ual: In Depth Interviews (IDI's) or Focus Groups? How many people? Who are you inviting to participate? Secondary Research is it appropriate to also include some secondary research? If so, here are some common types: -Literature review Review of syndicated reports, and any other sources of publicly available data Results from other stud Any opportunity to incorporate some Google trend analysis? . What relevant areas could you gather data on