Drag each example to the appropriate factor that influences inconsistency in consumer beliefs and observed consumer behavior.

Drag and drop application.

lack of need

A consumer already owns an acceptable, albeit less preferred, brand.

lack of ability

lack of ability drop zone empty.

relative consumer attitudes

relative consumer attitudes drop zone empty.

attitude ambivalence

attitude ambivalence drop zone empty.

weak beliefs and affect

weak beliefs and affect drop zone empty.

interpersonal and situational influences

interpersonal and situational influences drop zone empty.

A consumer may hold mixed beliefs and$/$or feelings toward a brand.

A consumer may have a high attitude for one product but an even higher attitude for its competing brand.

A consumer, who upon gaining additional information about a competing brand, changes his or her initial attitudes toward a brand.

A consumer's purchase decision may be influenced by the needs of people directly or indirectly related to him or her.

A consumer's belief and feelings may be translated into want for one brand, but he or she may not have the means to purchase that brand.