Drop down options are Product Development and testing, product analysis, idea generation, and commercialization.

Using the drop down menu, select the term that best completes the passage. PepsiCo has a nonstop schedule of launching new products. They discovered that some customers were looking for bold, new flavors of their Doritos chips. Below are activities that might take place while developing a new flavor of Doritos. Fill in the blank with the activity that correctly matches the stage of the product development process. Select a. Eliminate one of the flavors based on market test results, retain the most promising flavor. Select b. Test product samples with employees and select customers. Select vc Conduct a customer focus group to get feedback on your most promising ideas for new flavors. Select Launch new Doritos flavors in a limited number of stores in Columbus, Ohio (a popular market for testing products.) ve. Create full-scale marketing and production plan for the new flavor. Select