Dual adaptation strategy, in the context of international product decisions, means: (A) Modification of product and packaging

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‘Dual adaptation strategy’, in the context of international product decisions, means:

(A) Modification of product and packaging it to meet local requirements.

(B) Changing product and price to meet local requirements.

(D) None of the above.

Related Book For answer-question

Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Posted Date: Feb 24, 2023 01:14 AM

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Dual adaptation strategy, in the context of international product decisions, means: (A) Modification of product and packaging

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Global Marketing management

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