Dunkin' Donuts has been known for its donuts for over sixty years, but over time the company has increased its focus on coffee, responding to the growing popularity of coffee-based beverages in the United States. Its strong position in the fast-growing "Coffee and Breakfast" market presents an opportunity, but also intense competition. Dunkin' Donuts has developed a strategy using the four Ps to help to differentiate it from its many competitors.  The company seeks to offer great products at a reasonable price, offered in convenient locations. Its goal is to "get you running in the morning and keep you running all day." Due to this strategy, Dunkin' Donuts has won the Brand Keys Award for brand loyalty annually for almost a decade.

Discussion:

1.  Outline the elements of each of the four Ps as approached by Dunkin' Donuts.

2.  How does Dunkin' Donuts use its strategy to set it apart from its major competitors in the Coffee and Breakfast marketplace?

Answer rating: 100% (QA)

Discussion 1 Outline the elements of each of the four Ps as approached by Dunkin Donuts The 4Ps are ... View the full answer