Question: During an external information search, when is a consumer most likely to enlarge his search and consider more alternative brands? when the consumer is knowledgeable
During an external information search, when is a consumer most likely to enlarge his search and consider more alternative brands?
when the consumer is knowledgeable and well informed about a potential purchase
when the perceived risk of the product or service to be purchased increases
when the consumer is confident of making a purchase decision with the information at hand
when the product or service to be bought is a frequently purchased. lowcost item
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