Question: Question 1 5 ( 1 point ) During an external information search, a consumer is most likely to enlarge his search and consider more alternative

Question 15(1 point)
During an external information search, a consumer is most likely to enlarge his search and consider more alternative brands when:
the consumer is knowledgeable and well informed about a potential purchase.
the product or service to be bought is a frequently purchased, low-cost item.
the perceived risk of the product or service to be purchased increases.
the consumer is confident of making a purchase decision with the information at hand.
Question 15(1 point) During an external information search, a consumer is

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