During Covid pandemic, Clorox encountered infedemic crisis. Lots of concerns using disinfectants chemicals and some conspiracy theories
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During Covid pandemic, Clorox encountered infedemic crisis. Lots of concerns using disinfectants chemicals and some conspiracy theories followed. One claimed Clorox knew about the pandemic beforehand because the labe on its canisters said wipes kill 'human coronavirus'.
People hungered for accurate information from a respected source. Clorox had an opportunity to become the definitive voice. In this situation what are your communication strategy (details at least three)?
Related Book For
Business Ethics A Stakeholder And Issues Management Approach
ISBN: 9781523091546
7th Edition
Authors: Joseph W. Weiss
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