During the early days of e-commerce, first-mover advantage was touted as one way to success. On the other hand, some suggest that being a market follower can yield rewards as well.

Which approach has proven to be more successful? first mover or follower? Choose two e-commerce companies that prove your point and explain why to your classmates.

Answer rating: 100% (QA)

Either First Mover or Follower Each has advantages and can be successful depending on how it was exe... View the full answer