During the early months of the COVID-19 pandemic, there were shortages of hand sanitizer and face masks.

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Question:

During the early months of the COVID-19 pandemic, there were shortages of hand sanitizer and face masks. To slow consumer demand, service announcements stressed first responders’ priority in receiving these supplies. News programs and YouTube videos instructed consumers on how to make their own hand sanitizer and face masks rather than buying these products from stores. This is an example of

Multiple Choice

a unique selling proposition.

demarketing.

social ethics.

positioning.

market segmentation.