Question: During the initial screening process, Carlock Inc. decided not to pursue activity in South America because consumers werent interested in purchasing high-end door locks for

During the initial screening process, Carlock Inc. decided not to pursue activity in South America because consumers werent interested in purchasing high-end door locks for their automobiles. What was Carlock assessing in the initial process?

a. cultural potential

b. basic needs potential

c. competitive forces

d. economic/financial forces

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