Question: During the internal search process for product information, a key objective for creatives and brand managers is to: Group of answer choices have the brand

During the internal search process for product information, a key objective for creatives and brand managers is to:
Group of answer choices
have the brand in the person's cognitive map.
have information readily available to consumers.
make sure the company's brand is part of the consumer's inert set.
make sure the company's brand is part of the consumer's set of potential alternatives.

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