Question: During the purchase decision process, Stewart realizes that the difference between what he has and what he would like to have, is big enough to

During the purchase decision process, Stewart realizes that the difference between what he has and what he would like to have, is big enough to actually do something about it. Stewart is most likely in the
Alaked out of 100
a. problem recognition
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Ob. alternative evaluation
Oc. cognitive dissonance
Od. routine response behaviour

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