Question: During which step of the needs - based segmentation process would the marketer group customers into segments based on similar needs and benefits sought by

During which step of the needs-based segmentation process would the marketer group customers into segments based on similar needs and benefits sought by the customer in solving a particular consumption problem?
Question 15 options:
Step 2segment identification
Step 3segment attractiveness
Step 6segment "acid test"
Step 1needs-based segmentation
Step 7marketing-mix strategy

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