Question: During which step of the needs - based segmentation process would the marketer group customers into segments based on similar needs and benefits sought by
During which step of the needsbased segmentation process would the marketer group customers into segments based on similar needs and benefits sought by the customer in solving a particular consumption problem?
Question options:
Step segment identification
Step segment attractiveness
Step segment "acid test"
Step needsbased segmentation
Step marketingmix strategy
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