e $2$ Connect Assignments

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Segmentation Categories

Marketers have many ways to segment audiences. Test your understanding of these methods in this exercise.

Market segments are groups of people with shared characteristics. These characteristics help marketers understand how and to whom they should advertise.

Match the descriptive question to the correct answer choice.

$\backslash$table$[[\backslash$table$[[$Psychographic$-],[$psychographic$],[$segmentation$],[$based on $3$ primary$],[$motivations: ideals,$],[$achievement$,$ and$],[$self$-$expression$]],\backslash$table$[[$Race and location$-],[$mixing demographic$],[$categories can help$],[$target prospects$],[$even more precisely$]],\backslash$table$[[$Demographic$-],[$segmentation$],[$based on age,$],[$gender$,$ family size,$],[$income$,$ occupation$]],\backslash$table$[[$Occupation$-],[$consumer division$],[$based on job type$]]],[\backslash$table$[[$Geographic$-],[$segmentation$],[$based on where a$],[$person lives$]],\backslash$table$[[$Geodemographic$-],[$combination of$],[$demographic and$],[$geographic$],[$segmentation$]],\backslash$table$[[$Achievement$-],[$achievement$-],[$oriented individuals$],[$are motivated to$],[$buy things that$],[$demonstrate to$],[$others they are$],[$successful$]],\backslash$table$[[$Region$-$parts of the$],[$United States such$],[$as Pacific, South$],[$Atlantic$,$ etc.$]]]]$