eBookItem $1$

Segmentation Categories

Marketers have many ways to segment audiences. Test your understanding of these methods in this exercise.

Market segments are groups of people with shared characteristics. These characteristics help marketers understand how and to whom they should advertise.

Match the descriptive question to the correct answer choice.

Region$$parts of the United States such as Pacific, South Atlantic, etc. Psychographic$$psychographic segmentation based on $3$ primary motivations: ideals, achievement, and self$-$expression Geographic$$segmentation based on where a person lives Geodemographic$$combination of demographic and geographic segmentation Behavioristic$$segmentation based on behavior Achievement$$achievement$-$oriented individuals are motivated to buy things that demonstrate to others they are successful Demographic$$segmentation based on age, gender, family size, income, occupation Purchase occasion$$buying regularly or only on special occasions Race and location$$mixing demographic categories can help target prospects even more precisely Occupation$$consumer division based on job type