Question: Each group will (i) research on a business ethics case in the past two decades related to any one of the reading materials assigned by
Each group will (i) research on a business ethics case in the past two decades related to any one of the reading materials assigned by the lecturer, and will be required (ii) to summarize the ethical debate surrounding the case by outlining the arguments in the debate. The group should then (iii) evaluate the arguments, and (iv) discuss whether you agree or disagree with them. The last two tasks should partially involve use of some concepts, principles, or theories discussed in the reading material.
Business and advertising (business ethic case study) Dove posted a three-second Facebook ad in 2017 of an African-American woman who turns white after changing clothes. After the advertisement was released, a large number of people reported racial discrimination, believing that Dove implied and discriminated against the differences between blacks and whites. Parent company Unilever also issued a statement after the ad apologizing, acknowledging that the advertising department had not been thoughtful in presenting the creative.
1. What are the arguments and justification of blacks? 2. Do you agree with those arguments/justifications? Why? 3. What are your view and argument?
Please answer these 3 questions with a full explanation of business ethics theories, business and advertising.
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