Each individual is asked to prepare a case analysis on FORD (found in 10th Edition of our text, C277). The expected length of this Case Analysis is 3 pages, 1-inch all-around margins, single-spaced and Times New Roman 12-point font. Please see the grading rubric at the end of the syllabus for more information.

Criteria, Ford Case Individual Rubrics	Ratings						Points
a. Question 1 Internal and external analysis Description: The report provides both Internal (5) and external analyses (5).	10.0 pts Excellent	8.0 pts Good	6.0 pts OK	4.0 pts Needs work	2.0 pts Weak	0.0 pts No marks	10 pts
b. Question 1 Categorizes trends Description: The report categorizes internal issues as weaknesses (2.5), and strengths (2.5); and categorizes external issues as opportunities (3) and threats (2).	10.0 pts Excellent	8.0 pts Good	6.0 pts OK	4.0 pts Needs work	2.0 pts Weak	0.0 pts No marks	10 pts
c. Question 1 Provides a multi-functional analysis Description: In the analysis of the internal environments, the report includes issues regarding at least 3 different functional areas (6), the report includes the financial health of the organization (4).	10.0 pts Excellent	8.0 pts Good	6.0 pts OK	4.0 pts Needs work	2.0 pts Weak	0.0 pts No marks	10 pts
d. Question 2 Strategic action 1 Description: The report recommends a strategic action to the CEO that combines a weakness/strength with an opportunity/threat (2). The report provides strong rationale for the merits of strategic action 1 (8).	10.0 pts Excellent	8.0 pts Good	6.0 pts OK	4.0 pts Needs work	2.0 pts Weak	0.0 pts No marks	10 pts
e. Question 2 Strategic action 2 Description: The report recommends a strategic action to the CEO that combines a weakness/strength with an opportunity/threat (2). The report provides strong rationale for the merits of strategic action 1 (8).	10.0 pts Excellent	8.0 pts Good	6.0 pts OK	4.0 pts Needs work	2.0 pts Weak	0.0 pts No marks	10 pts
f. Question 2 Strategic action 3 Description: The report recommends a strategic action to the CEO that combines a weakness/strength with an opportunity/threat (2). The report provides strong rationale for the merits of strategic action 1 (8).	10.0 pts Excellent	8.0 pts Good	6.0 pts OK	4.0 pts Needs work	2.0 pts Weak	0.0 pts No marks	10 pts
g. Question 2 Strategic action 4 Description: The report recommends a strategic action to the CEO that combines a weakness/strength with an opportunity/threat (2). The report provides strong rationale for the merits of strategic action 1 (8).	10.0 pts Excellent	8.0 pts Good	6.0 pts OK	4.0 pts Needs work	2.0 pts Weak	0.0 pts No marks	10 pts
h. Question 2 Strategic actions recommended are both at the Business-level and at the corporate level Description: The report recommends at least one strategic action at the business-level (how to compete) (5) and at least one action at the corporate level (where to compete) (5).	10.0 pts Excellent	8.0 pts Good	6.0 pts OK	4.0 pts Needs work	2.0 pts Weak	0.0 pts No marks	10 pts
i. Writing and Communication Skills Message, Grammar and Spelling Description: The report fully answers the questions using business core knowledge (5), is written in complete sentences (2), with appropriate English grammar (2) and spelling (1).	10.0 pts Excellent	8.0 pts Good	6.0 pts OK	4.0 pts Needs work	2.0 pts Weak	0.0 pts No marks	10 pts
j. Writing and Communication Skills Format Guidelines Description: The report followed the guidelines provided. It is single-spaced (1), 1-inch margins(1), 3 pages long (7), 12-point-times New Roman (1).	10.0 pts Excellent	8.0 pts Good	6.0 pts OK	4.0 pts Needs work	2.0 pts Weak	0.0 pts No marks	10 pts