Each module's Lessons Learned has two objectives. The first objective is for you to discuss one or more of the key topics raised that intrigued you, surprised you or had the most relevance to you either as an employee or as a consumer. This shouldnt be an outline or recap of all of the chapter contents but instead should reflect more in-depth thoughts about just a few of the key topics that resonated the most with you.

The second objective is for you to review the Discussion Questions and the comments in those areas in order to learn from the posts, ideas and examples of your classmates.

In a 250-word minimum submission, please answer the following:

1. What marketing concept are you are taking away from this module? Think of this as a reflection on the topics that intrigued you, surprised you or had the most personal relevance to you... and why?
2. In the DQs, what post or comment by a classmate did you feel was especially interesting or relevant to your understanding of marketing concepts in this module? Why did you feel this way?