Each week's lessons learned hastwo objectives. The first objective is for you todiscuss one or more of the key topics raised during the week that intrigued you, surprised you or had the most relevance to you either as an employee or as a consumer. It should reflect more in-depth thoughts about just a few of the key topics that resonated the most with you.

The second objective is for you to review the weekly discussions in order to learn from your classmates' posts, ideas and examples.

In a 250-word minimum submission, please answer the following:

1. What concept are you are taking away from this week? Think of this as what topics during the week intrigued you, surprised you or had the most personal relevance to you... and why?
2. In the DQs, what post or comment by a classmate did you feel was especially interesting or relevant to your understanding of marketing concepts this week (please identify the person who made the post)? Why did you feel this way?
   • Here, I am looking for you to explain why this specific post resonated with you. I'd like you to expand the conversation. Perhaps you agree or disagree with their statement - explain why. Maybe it helped you to better understand a concept - explain how. These are just examples.