Each module's lessons learned has two objectives. The first objective is for you to discuss one or more of the key topics raised during the module that intrigued you, surprised you or had the most relevance to you either as an employee or as a consumer. This shouldn$$t be an outline or recap of all of the chapter contents $$ but instead should reflect more in$-$depth thoughts about just a few of the key topics that resonated the most with you.

The second objective is for you to review the Marketing Concept Application area in this module in order to learn from your classmates' posts, ideas and examples.

In a $250-$word minimum submission, please answer the following:

What concept are you are taking away from this module? Think of this as what topics during the module intrigued you, surprised you or had the most personal relevance to you... and why?

Here, I am looking for you to explain why this specific topic resonated with you and how you can connect it to a real world example.

Again, this is not a summary of the content of the chapters.

In the Module $1$ Marketing Concept Application area, what post or comment by a classmate did you feel was especially interesting or relevant to your understanding of marketing concepts in this module $($please identify the person who made the post$)?$ Why did you feel this way?

Here, I am looking for you to explain why this specific post resonated with you. I$\text{'}$d like you to expand the conversation. Perhaps you agree or disagree with their statement $-$ explain why. Maybe it helped you to better understand a concept $-$ explain how. These are examples of how you can answer this part of the question.