Eco-friendly products are gaining power as the consumers' awareness about environmental issues has increased over the...

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Eco-friendly products are gaining power as the consumers' awareness about environmental issues has increased over the years and they are conscious about choosing products that do not have adverse effects on the environment. They are now more conscious about the carbon emission and climate change effects and want themselves to be 'seen' as a green advocate among their peers. In such a scenario, it has become a challenge for the companies as they have to not only meet the needs of the consumers but also ensure that their products are safe and environmentally friendly. As a result, there is growing need for better and advanced technologies to works as a catalyst in this regard. a. Identify and discus relevant features of business environment being discussed above. b. Describe briefly any three points which highlight the importance of business environment and its understanding by managers. Eco-friendly products are gaining power as the consumers' awareness about environmental issues has increased over the years and they are conscious about choosing products that do not have adverse effects on the environment. They are now more conscious about the carbon emission and climate change effects and want themselves to be 'seen' as a green advocate among their peers. In such a scenario, it has become a challenge for the companies as they have to not only meet the needs of the consumers but also ensure that their products are safe and environmentally friendly. As a result, there is growing need for better and advanced technologies to works as a catalyst in this regard. a. Identify and discus relevant features of business environment being discussed above. b. Describe briefly any three points which highlight the importance of business environment and its understanding by managers.

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a Relevant Features of the Business Environment Shifting Consumer Values The growing awareness of environmental issues is leading to a change in consu... View the full answer