Educated guesses about the relationships between things or about what will happen in the future are called a) laws. b) hypotheses. c) facts. d) data. e) theories. To get problem-specific data, a marketing researcher would use a) consumer panels and focus groups. b) a questioning method. c) an observing method. d) Any or all of these could be used. e) the experimental method. The response rate to a survey affects a) who is in the population for a marketing research study. b) All these answers are correct. c) whether a statistical package can be used to analyze the data. d) how representative the sample is