Effective Communication

Effective Communication is significant for managers in the organizations so as to perform the

basic functions of management, i$.$e$.,$ Planning, Organizing, Leading and Controlling.

Communication helps managers to perform their jobs and responsibilities. Communication serves

as a foundation for planning. All the essential information must be communicated to the managers

who in turn must communicate the plans so as to implement them. Organizing also requires

effective communication with others about their job task. Similarly leaders as managers must

communicate effectively with their subordinates so as to achieve the team goals. Controlling is not

possible without written and oral communication.

Managers devote a great part of their time in communication. They generally devote

approximately $6$ hours per day in communicating. They spend great time on face$-$to$-$face or

telephonic communication with their superiors, subordinates, colleagues, customers or suppliers.

Managers also use Written Communication in form of letters, reports or memos wherever oral

communication is not feasible.

An effective and efficient communication system requires managerial proficiency in delivering and

receiving messages. A manager must discover various barriers to communication, analyze the

reasons for their occurrence and take preventive steps to avoid those barriers. Thus, the primary

responsibility of a manager is to develop and maintain an effective communication system in the

organization.

REQUIRED:

a$)$ Citing the Characteristics of Communication Framework, discuss the various

reasons why humans communicate. $(15$ Marks$)$

b$)$ What is your understanding of Attribution Theory and Agenda Setting Theory? What role do

they play in the Communication process? $(15$ Marks$)$

$12$

c$)$ What are barriers to communication in the workplace? How can supervisors overcome these

barriers? $(10$ Marks$)$

$[$TOTAL: $40$ MARKS$]$