Question: Effective emergency response to negative publicity includes three Ts which are timeliness, transparency, and training. When focusing on transparency a company A)should have a plan

Effective emergency response to negative publicity includes three Ts which are timeliness, transparency, and training. When focusing on transparency a company

A)should have a plan in place for its employees to respond to complaints.

B)should admit any wrongdoing.

C)can nudge press coverage towards its response to the controversy rather than focusing on the controversy itself.

D)can divert financial resources towards fixing the problem.

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