Question: Ellen asked her staff to propose different distribution alternatives for Illinois and Arizona. Distribution Alternatives for Illinois 1 . Use direct shipping with even larger

Ellen asked her staff to propose different distribution alternatives for Illinois and Arizona.
Distribution Alternatives for Illinois
1. Use direct shipping with even larger trucks with a capacity of 40,000 units. These trucks
charged only $1,150 per delivery to an Illinois store. Using larger trucks would lower
transportation costs but increase inventories because of the larger batch sizes.
2. Run milk runs from each supplier to multiple stores in Illinois to lower inventory costs
even if the transportation cost increases. Large trucks (capacity of 40,000 units) would
charge $400 per shipment and $50 per delivery.
Distribution Alternatives for Arizona
Ellens staff had three distribution alternatives for the stores in Arizona:
1. Use direct shipping with small trucks (capacity of 10,000 units) as was currently being
done in Illinois. Each small truck charged $2,050 for a shipment of up to 10,000 units
from a supplier to a store in Arizona. This was a significantly lower transportation cost
than was currently being charged by the LTL carrier. However, this alternative would
increase Arizonas inventory costs, given the larger batch sizes.
2. Run milk runs using small trucks (capacity of 10,000 units) from each supplier to multiple
stores in Arizona. The small truck carrier charged $2,000 per shipment and $50 per
1
delivery. Thus, milk run from a supplier to four stores would cost $2,200. Milk runs
would incur higher transportation costs than direct shipping but would keep inventory
costs lower.
3. Use a third-party cross-docking facility in Arizona that charges $0.10 per unit for this
cross-docking service. This would allow all suppliers to ship the product (destined for all
32 Arizona stores) using a large truck to the cross-dock facility, where it would be cross
docked and sent to stores in smaller trucks (each smaller truck would now contain
product from all eight suppliers). Large trucks (capacity of 40,000 units) charge $4,150
from each supplier to the cross-dock facility. Small trucks (capacity of 10,000 units
charge $250 from the cross-dock facility to each retail store in Arizona.
Ellen wondered how best to structure the distribution network and whether the savings would
be worthwhile. If she used milk runs in either region, she also had to decide how many stores to
include in each milk run.
2
Questions
1. What is the annual distribution cost of the current distribution network? Include
transportation and inventory costs.
2. How should Ellen structure distribution from suppliers to the stores in Illinois? What
annual savings can she expect?
3. How should Ellen structure distribution from suppliers to the stores in Arizona? What
annual savings can she expect?
4. What changes in the distribution network would you suggest as both markets grow?

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