Elon Musk Case Study Thanks to a random interaction on Twitter, you've been asked by Elon Musk's business manager to provide consulting advice on the next big business step for Mr. Musk: growing his personal brand. Elon Musk is currently best known for his companies Tesla (car manufacturing) and SpaceX (rocket development), and is also engaged in varied projects ranging from tunnels (The Boring Company) to flamethrowers. He got his start in the early days of Silicon Valley, founding and selling two companies for hundreds of millions of dollars. His current net worth is estimated at $23 billion. Though external commentators have suggested his use of social media is becoming increasingly erratic and potentially damaging, he continues to use his Twitter account to engage with followers and to make big announcements. It is clear he has a substantial and dedicated group of fans who identify him as a hero and role model, largely due to his contributions to large technology / engineering projects. The latest direction, still confidential, is to launch a personal brand, selling products associated with, and endorsed by, him personally. You've been asked specifically about the development of a fragrance / perfume / aftershave product, and what this product should be named. There are 8 proposed alternatives:

Elon's Musk ion. alset Musk, a fragrance by Elon Musk X reeve. The Boring Scent Creative Energy, by Elon

What criteria would you establish for making this decision?

What data might you collect and analyze to inform this decision?

We expect good answers to be 250-500 words.