Elon Musk has reached a $44bn deal to buy Twitter in a takeover that will give the world’s richest man control of a social network with more than 200 million users. The sale will put the Tesla chief executive in charge of a company that he has frequently criticized, claiming it has not lived up to its potential as a platform for “free speech”. Musk explained what he meant by 'free speech', as his earlier proclamation left Twitter users high and dry as they did not understand what Musk actually meant by free speech on Twitter. In a clarification tweet, Elon Musk said by free speech, he meant that which matches the law. "I am against censorship that goes far beyond the law, he said hinting that his earlier tweets on free speech led to 'extreme antibody reaction' from those who fear free speech.”

Scenario adapted from various news articles

QUESTION:

Critically evaluate if the Twitter takeover is a market-driven strategy. In the Twitter case, assess the value of integrating ethics issues and corporate social investment in strategic marketing management. Justify your responses with a conflict perspective.

Answer rating: 100% (QA)

The Twitter takeover by Elon Musk can indeed be evaluated as a marketdriven strategy but its essential to analyze this decision within the context of ethics and corporate social investment CSI while c... View the full answer