Question: Email list signups or blog subscriptions are often considered _ _ _ _ _ _ _ _ _ _ _ _ KPIs, whereas purchases are

Email list signups or blog subscriptions are often considered ____________ KPIs, whereas purchases are often considered ____________ KPIs.
a.
outcome; in-process
b.
outgoing; incoming
c.
in-process; outcome
d.
incoming; outgoing

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