Question: Email marketing can take time to master. It involves keeping best practices in mind for every campaign you create, overcoming common rookie mistakes, and optimizing

Email marketing can take time to master. It involves keeping best practices in mind for every campaign you create, overcoming common rookie mistakes, and optimizing emails for increased engagement. However, these practices alone do not ensure success. You must also understand how to measure the results of your efforts. A measure of the percentage of individuals who visit the landing page of an online retailer triggered by an email marketing campaign is the

click

-

through rate

open rate

average order value

conversion rate

Email marketing can take time to master. It involves keeping best

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