Question: Email Performance Analysis Exercise An online shoe retailer has only recently begun their email marketing efforts. They have 1 4 addresses and have been sending
Email Performance Analysis Exercise
An online shoe retailer has only recently begun their email marketing efforts. They have addresses and have been sending emails twice a week to their entire email list for the it made no efforts to clean, segment, or optimize their email list in any way, but they realif better the segmentation, the more effective their email marketing will be Your job is to answer the following questions, which will help segment the email list in ways that will money, and better their customer relationship management
Which recipients should be removed from the email list, and why?
What is the best time of day to send emails? Why do you think that is
Which offers seem to generate the best response? Why do you think th
The retailer is looking to segment this email list. Should it put men in one in the other and only send emails featuring the proper gendered shoe to thos why not.
They will soon be running a sale on women's high heels. Which recipient receive this email, and why?
The Email Performance Analysis Database provides information about the sent ema of each of the members of the email list. There are student and instructor versions answers respectively as well as separate instructions for students The information be students and instructors understand the coding for every email.
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