Emphasis 1 Heading 1 Heading 2 I Normal Strong Subtitle Tit Paragraph Styles customer has a better idea of what is being sold. The brochure, thus, helps customers deal with the that is associated with the centre's services. A. incongruity B. inconsistency C. intangibility D. inseparability 5. A brand has no branding at all and is produced as a cheap alternative to a manufacturer's brand and to a private label branded product. A. not-for-profit B. generic C. government D. media 6. Inconsistency in services refers to the fact that: A. there is no regulation of service industries in terms of basic standards of quality. B. the quality of service provided by a firm is often inconsistent with its image. C. the performance of one employee may vary from that of another employee. D. the services cannot be stored for long periods of time for use at a later date. Multiple Choice Questions 7. For marketers, the value of the supply chain is A. To perform the activities needed to get products or services to customers B. To minimize the costs of distribution