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A mother and daughter both shop at the same department store but both have their own store credit card. They both recelve a direct mail piece in the mail. The direct mail piece addressed to the mom has home d$$cor and cooking products featured with a $20\%$ off coupon; the direct mail piece addressed to the daughter has cosmetics and accessories as featured products without any coupon. How is the retailer able to target specific products and incentives to certain customers?

Multiple Choice

customer relationship management programs

employee experience management programs

employee feedback management programs

partner relationship management programs

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sales force management programs

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