Engineering marketing

Consider the Laptop Product Profiles given below. Select a sample of customers consisting of 10 students (including your group) Each student is required to fill the ratings (out of 100%) of these profiles. Banery Product Processor Speed SSD DISK indehisce 2006 accions moet on Graphics GPU Price Namalt... 350.000.000 + + 1 + 1 9 10 11 12 13 14 15 16 1 Considering the following 4 new products, conduct a Conjoint analysis and answer the following questions: Product Design Model 1 Model 2 Model 3 Model 4 Processor Speed 1.6 GHz 2.8 GHz 3.6 GHz 3.6 GHz SSD DISK 750 GB 250 GB 500 GB 1000 GB Battery Life Long Medium Medium Low Graphics GPU Normal Slow Fast Fast Price JD 350 JD 600 JD950 JD950 1. Using rating information of profiles calculate customers'utility functions. Summarize results in a table 2. Calculate overall utility values of Model 1 through Model 4 per each customer. 3. Calculate the market share for each of the above-proposed products using the Max-utility rule and share of preference rule. 4. Discuss your results