Question: Equal Exchange is known for its commitment to fair trade standards. The firm oftentimes exceeds the traditional standards of suppliers to ensure it adheres to

Equal Exchange is known for its commitment to fair trade standards. The firm oftentimes exceeds the traditional standards of suppliers to ensure it adheres to its standards. Equal Exchange successfully achieves this goal by utilizing its core competencies. What aspect of the strategic management process results in this success?

a. Strategy b. Marketing c. Structure d. Human capital

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