Ernst & Young FOUND ATION TM Case studies Analytics mindset Big Deals Part lla: Background: BD was so pleased with your recommendations to improve their global sales strategies that they asked you to return for a store analysis for their Florida stores. BD has 176 stores in Florida. Management has noticed a disturbing development during the last year in this state based on sales. 2012 sales 2013 sales Increase 2014 sales Decrease $13,714,950.15 $ 13,782,905.42 5% $ 9,571,694.00 (30.55%) Management unfortunately experienced a data loss of store-by-store information for its 2012 and 2013 sales after its data center was destroyed by a hurricane. Therefore, they are providing you only with 2014 sales information. Additionally, management is only able to provide you with sales for the overall product category, and not for individual products. Management also did not perform sales forecasting for this state by store because it did not have historical data, but it did anticipate sales in the range of 2012 and 2013 results Over the next few weeks, your project team works closely to interview key company personnel, analyze operations and gather data for further analysis. At the conclusion of the assessment, your team agrees on the primary strategy that could drive significant improvements for BD and respond to the company's needs. 1. Redesign the operations and marketing strategy for stores in Florida and specifically target non- performing stores Required: Break into project teams of three to five members. For the strategy above, discuss and identify at least two questions that would be important to ask to gain insights from company data for decision-making to support the business strategy