Essay answer of approximately two-fifty words for each part

Part 1 

Go online and research various B2B companies. When you find one you would like to examine for this project, begin by taking a look at how they brand themselves. Using the concepts you've learned about branding in this course, how do you feel the company is using its brand? Do you feel it's effective? Why or why not? What, if anything, would you change? 

Part 2 

Take a good look around the company's website. Do you feel it's effective in targeting the right audience? Is it user-friendly? What, if anything, would you change to improve the website and make it more usable?

Part 3
Based on the company's service or product, look up a few different keywords in a Google search. Does the company come up in the first page or two of Google's results? Do you see results for organic or paid keywords? If not, what other keywords do you think this company could use to market themselves better on Google? Is there anything else you see that could improve their page rank on Google?

Part 4
Does the company integrate social media in their marketing efforts? If so, how? What do you think is effective or not effective? What would you do to improve their social media marketing? If the company isn't using social media, describe how they could use social media in their online marketing efforts.